Loretta LEE SIU TING

Secured 70+ international, regional, and local speaking opportunities for Senior Management within 8 months, enhancing Cyberport's public profile and thought leadership.

Generated over 6,500 media coverages across local and key media titles within 8 months, significantly bolstering brand visibility and image.

Cultivated strong relationships with key local and global media outlets, influencers, and stakeholders to maximize positive media coverage.

Managed crisis communications and issue resolution, adeptly handling media inquiries to safeguard Cyberport's reputation and mitigate adverse publicity.

Directed external PR agencies and consultants, providing guidance and oversight to maximize outreach efforts and ensure performance.

Elevated WeLab to become Hong Kong's most popular lending brand, achieving nearly 90% preference among young consumers.

Secured 60+ international, regional, and local speaking opportunities for Senior Management across 3 years, including major forums like Asia Financial Forum and Money 20/20.

Generated over 800 media coverages across key APAC media titles including CNBC Asia TV, Bloomberg TV, and TechCrunch within 3 years.

Directed external communication programs for major business projects, including partnerships with HSBC, Citi Bank, and Invest HK.

Led the successful launch of WeLab's 10th-anniversary campaign, collaborating cross-functionally with People & Culture and global operations teams.

Managed comprehensive PR and marketing campaigns, delivering tailored communication strategies to enhance client visibility and reputation.

Developed compelling press materials and marketing collateral that effectively conveyed client messages and value propositions.

Cultivated and maintained strong media relationships to secure positive coverage and amplify client narratives.

Advised clients on crisis communications and issue management, safeguarding their brand integrity during critical situations.

Collaborated with cross-functional teams to ensure cohesive messaging and brand consistency across all communication channels.

Orchestrated 2 corporate communications events (seminar & press conference) within 5 weeks, generating 50 media coverages in Taiwan and Hong Kong within 8 weeks.

Boosted brand awareness and thought leadership for Vpon, significantly increasing market interest and employee buy-in for new business development decisions.

Oversaw corporate and brand marketing across owned, shared, and paid platforms, enhancing brand reputation and public relations.

Collaborated with executive leaders and global marketing teams to develop and execute regional marketing and corporate communications strategies.

Cultivated and leveraged media relationships across APAC's startup, technology, business, and financial sectors.

Organized 7 internal communications events within 4 weeks, significantly boosting staff engagement and support.

Exceeded new hire targets by 102%, demonstrating effective recruitment marketing communication.

Secured 29 media coverages highlighting the new employer brand, enhancing public perception.

Boosted staff engagement and support, evidenced by 74% positive feedback and a 30% increase in job applicant referrals.

Directed a 3-week career fair attracting over 1,000 attendees, managing external production and internal teams.

Developed external corporate communications strategies, including CEO communication plans, to enhance corporate image and brand awareness.

Executed PR strategies and campaigns by collaborating with appointed PR agencies, ensuring cohesive and effective communication.

Managed corporate events and media relations, fostering positive relationships with key stakeholders and media outlets.

Created impactful press materials and marketing collateral to support strategic communication objectives.

Collaborated with the HR department on internal and employee communications projects, fostering a cohesive organizational culture.

Successfully introduced the Group's unique business model, driving over 2000% client growth and 700% revenue growth within 3 years.

Secured 70 prominent industrial recognitions and awards for the company within 3 years, significantly enhancing industry credibility.

Established the company as a leading position in digital and social media marketing and digital transformation consultancy.

Arranged 10 public speaking opportunities and secured 20+ media interviews/coverages for senior management.

Initiated and coordinated impactful CSR events and corporate sponsorship programs, enhancing community engagement and brand reputation.

Developed and implemented PR campaigns to enhance corporate image and visibility.

Cultivated relationships with media outlets to secure favorable coverage for clients.

Prepared press releases, media kits, and other communication materials.

Supported senior management in media interactions and public appearances.

Monitored media landscape to identify trends and opportunities for clients.

Managed marketing campaigns for the ELEMENTS retail property, driving foot traffic and sales.

Coordinated promotional activities and events to enhance customer experience.

Collaborated with tenants and partners to develop joint marketing initiatives.

Analyzed market trends and consumer behavior to inform marketing strategies.

Contributed to increasing brand awareness and customer loyalty for the retail destination.

Assisted in the development and execution of PR strategies for product launches and brand events.

Managed media inquiries and prepared press materials for various campaigns.

Coordinated corporate communications activities to maintain a positive brand image.

Supported internal communications initiatives to ensure consistent messaging.

Monitored media coverage and prepared reports on PR effectiveness.

Assisted in planning and executing PR campaigns for property launches and promotions.

Liaised with media, preparing press releases and managing media events.

Coordinated promotional activities to enhance public awareness and sales.

Supported internal and external communications efforts to maintain brand consistency.

Contributed to positive media coverage and public perception of new developments.